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Articles
Selected articles and commentary on retail strategy, beauty market entry, and premium brand growth.
Strategic value and Growth Partner
Helping premium retail and fragrance brands grow across Southern Europe
My Retail Lab is a strategic partner for personal care, beauty, and perfume brands looking to enter and expand in Spain, Portugal, France, and Italy. We help ambitious brands build a clear market-entry strategy, connect with the right retail opportunities, and move forward with precision, discretion, and commercial focus.
Deep navy + warm silver identity · Elegant · Minimal · Premium
Expertise
Strategic expertise for beauty brands with international ambition
We support founders, executives, and brand teams in making confident decisions about retail entry, distribution, and growth.
Our approach combines industry understanding, market insight, and practical execution. We work with brands that value premium positioning, high standards, and a partner who can help them navigate each market with clarity. We are especially focused on the personal care, beauty, and fragrance sectors, where credibility, timing, and the right commercial relationships make all the difference.
Services
What we do
A focused set of services designed for premium brand growth in Southern Europe.
Market Entry Strategy
We define the right route into each market, identifying the most effective commercial path based on your brand, category, and positioning.
Retail Expansion
We help brands prepare for and support their presence in retail environments across Spain, Portugal, France, and Italy.
Distribution & Partner Development
We identify and evaluate potential commercial partners, helping brands build meaningful routes to market.
Beauty & Fragrance Advisory
We provide specialist guidance for brands operating in personal care, cosmetics, and perfume, with a strong understanding of the premium segment.
Cross-Border Growth
We support brands expanding across multiple markets with a consistent yet locally adapted approach.
Premium Positioning Support
We help clarify the narrative, target customer, and market priorities so the brand presents with confidence.
Contact us
Book a consultation
Tell us what kind of support you need and we will get back to you.
Appraisals
What industry leaders say
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“My Retail Lab brought a refined understanding of the market and a highly professional approach.”
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“Strategic, discreet, and exceptionally strong in premium beauty positioning.”
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“Clear thinking, excellent execution, and a deep understanding of the category.”
Media
Articles, talks, and videos
A curated space for published commentary, speaking engagements, and video appearances.
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Talks
Conference talks, panel appearances, and public presentations on strategic growth for businesses.
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Videos
Recorded interviews, presentations, and video features that showcase your speaking and advisory work.